In order to be useful, that data must be stored in a place that data stakeholders can reliably access, such as in a SQL database.
Data storage: Data relevant to businesses are numerous and often large in scope. 
Data collection: A business needs to understand where they can collect data from visitors and customers, and how they can be organized into a form that can be analyzed. BI is used to answer how a business performed in the past and why those outcomes came about.Įxecution of a successful business intelligence strategy requires a strong organization of how data is used from start to finish: BI covers a broad spectrum of technologies and methods, from the way that data is organized and analyzed, all the way to how findings are reported. What is business intelligence?īusiness intelligence is the process of surfacing and analyzing data in an organization to make informed business decisions. In this article, we will cover in detail what business intelligence means, how it can support a business, and what aspects to look for in business intelligence tools for your own organization. BI tools allow an organization to make decisions that are guided not just by anecdote or a small collection of data, but with a complete picture of data. For a company’s operations to become informed by data, it will want to employ a business intelligence, or BI, strategy.
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